Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’.

But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga…

… It’s actually one of the many secrets behind his WILDLY successful direct marketing career.

He’s finally on the show, so today you’ll learn:

• The HUGE mistake many marketers make with their copy
• How to find a mentor (and make them want to guide you)
• Why selling shouldn’t be your priority if you want your business to last
• How marketing is different 40 years ago vs now, and what we can learn from the legends.

… and other ways to take your business to the next level

If you’re in it for the long haul, then Brian’s tips are pure gold.

Overdeliver by Brian Kurtz: https://overdeliverbook.com/

Brian Kurtz’s Sunday Blog: https://www.briankurtz.net/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Key Points:

00:00 Introduction and Welcome

01:10 Meet Brian Kurtz: Marketing Legend

01:40 Mentorship and Learning from the Best

03:22 The Importance of Audience in Marketing

17:13 Building a Business vs. One-Shot Promotions

27:44 Boardroom's Unique Approach to Expertise

32:14 Iconic Promotions and Villains in Copywriting

33:20 Transition to TV and Infomercial Success

35:31 The Make or Buy Decision in Business

43:44 The Importance of Physical Products in Marketing

47:21 Building and Scaling Mastermind Groups

59:21 Personal Development and Marketing Intertwined