Sending roses to customers after their pets have passed, hilarious and creative marketing campaigns (like turning love letters from exes into TP), and personal emails from founders are all examples in today’s discussion of brands that are doing a really freaking great job.

From product-based businesses to fav restaurant chains to software companies, we’re chatting about some of our most beloved brands and all the clever things to adore about them.

Highlights

02:20—10:15: A toilet paper company that’s hilarious (and has a cool mission)

10:15—23:00: A few brands that pack some serious personality, relatability, and human connection into their marketing

23:00—37:02: Brands that don’t just SAY they care about their audience, but go above and beyond to show it

37:02—45:03: Brands whose posts on social media you seriously don’t want to miss

45:03—49:56: A brand with a hysterical automated chatbot

If you liked this episode, check out our previous one where we talk about 5 Marketing Mishaps That Shocked Us.

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!