• 31: Creative Campaigns: Social Media Algorithms and Brand Authenticity

  • May 17 2023
  • Duración: 23 m
  • Podcast

31: Creative Campaigns: Social Media Algorithms and Brand Authenticity

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  • Resumen

  • Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard Mtn Dew’s one-year anniversary campaign. Tune in for a chat about whether the brand’s spring-break-themed retirement community sweepstakes stayed true to the brand or missed the mark.


    CAMPAIGN ANALYSIS:

    Read more about Hard Mtn Dew’s campaign here:

    https://www.marketingdive.com/news/hard-mtn-dew-florida-retirement-community-flavor-launch/643862/

    NEWS:

    Read Meta’s report here: https://transparency.fb.com/en-gb/data/widely-viewed-content-report/?utm_source=daily-carnage&utm_medium=email 

    CONNECT WITH TRUST RELATIONS:

    Email us at trustrelationsthepodcast@gmail.com.

    Visit our website: https://www.trustrelations.agency

    Follow us on social media:

    https://www.linkedin.com/company/trustrelations/

    https://twitter.com/trustPRelations

    https://www.facebook.com/trustrelations

    https://www.instagram.com/trustrelations/


    Sound effects obtained from https://www.zapsplat.com.
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