A conversation with Henk Mooiweer, co-founder of Grassroots Carbon, about the current state of carbon markets, high quality soil carbon removal credits, how this company manage to sell 5 million dollars’ worth of them, and where the market is going. Why did Nestlé, Microsoft and Shell start buying? Why does Henk argue that now is the time to sign up as a rancher and not wait to sell your carbon later? Where is the science in all this regen grazing? What about methane? And why is this actually not about carbon?

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