The most compelling thing you can share with your audience to help them take action is your story.

The stories we tell connect us more deeply with our clients and customers and help them get to know us. This in turn builds trust and allows them to feel like it's safe to make a buying decision.

In today's marketplace, it seems like there is a never-ending need to be creating new content, but if you spend the time to nail down your own personal conversion story and break that down into a handful of story pillars... then you have the foundation for endless copy and messaging for blogs, newsletters, social media posts, web copy and sales pages or emails.

The simplest and most profound thing you can do is tell your story.

So - in Module 5 of Mindset to Market, we focus on storytelling as the core engine of your messaging for any and all the writing you will do.

In lesson 1, we cover the various different placements for copy and the significant parts and purposes of a well-written email.

In lesson 2, we learn the Storybrand formula for creating what I refer to as your "conversion story". This is way more involved than just a bio or "About Me" segment. In this story, you tell us how and why you transformed and what makes you the person who is able to help us have a similar experienece.

In lesson 3 we learn a few exercises and my favorite strategy for batching content, so it's possible to keep it fun and creative while knocking out weeks and weeks of content for your online business.

I also dipped my toe in the water of using AI to generate new ideas, hooks, subject lines and outlines for scripts and how that can save hours of work.

Finally, in this module, I share some time-tested and proven email templates that have helped me to convert lots of sales for a wide variety of clients over the years.

This module is chock full of tools to help you get reaaaaally good at storytelling as a form of marketing!

If you have any questions, please email me at hello@ deborahcsmith.com and I'll be happy to chat!

💥 Doors officially OPEN for Mindset to Market on Sunday, Sept. 15th so if you're feeling ready to take your online business to the next level, this is your sign to join me!

Girl Makes Fire is a Luminous Creative Production.

Learn more about my signature coaching program, Mindset to Market, and get FREE resources at DeborahCSmith.com

Thank you to our advertising partners:

Sakara Life: Plant-Based Nutrition Programs
Use code DEBSAKARA at checkout for 20% OFF your first order.