"For some folks, they become really motivated by the climate crisis. They start to understand that in their family, maybe their single largest source of climate pollution, and it's a big one, is sitting in their closet just heating their water and heating their house, right? So that's some folks are motivated by that, and they want to start finding out what they can do. Other folks maybe don't care about climate at all, but they've got high utility bills, and they want to understand how electrifying their home can actually reduce their utility bills. This is a common misperception. People think electricity is expensive, and they think it's dirty. Electricity is not dirty in California. Our electricity supply is remarkably clean. … Also, electricity is not expensive when you do the math right when you compare apples to apples, running your home on electricity and running it on gas. You'll discover that over time, you can save, a typical home will save thousands of dollars over the lifespan of the equipment that we're talking about." - Cooper Marcus, Chief Quitter, Founder

Cooper Marcus founded QuitCarbon, which is a platform that makes home electrification easier, cheaper, and better for all with free expert advice, personalized plans, contractor referrals and support through the process to transition homes off fossil fuels. Chief quitter, founder of QuitCarbon shares how he started this company as he went through a complex process of electrifying his Victorian home in San Francisco.

QuitCarbon is free for homeowners and generates revenue through contractor partnerships by connecting them with clients, with the goal of helping millions of homes electrify while educating contractors on the transition. Cooper addressed pushbacks like climate concerns, cost worries and reliability myths, noting solutions like battery backups and that electricity is often cheaper than gas long-term, especially as incentives lower upfront costs. Also QuitCarbon has developed a software that tracks almost 300 ever changing financial incentives available and be able to inform the homeowners the best possible path of electrifying homes.