Today's episode promises to be a fascinating deep dive into the science of sustainability and the future of livestock.

Joining us today is Steve Meller, co-founder of CH4 Global, a company focused on reducing methane emissions from livestock—specifically, the burps and farts of cows. Yes, you heard that right! We’ll be discussing how a unique type of red seaweed can dramatically reduce methane emissions from the 1.5 billion cows around the world, contributing to a significant decrease in global greenhouse gases.

Steve shares his journey from a corporate career at Procter & Gamble to founding CH4 Global at the age of 58, driven by his passion for sustainability and his determination to make a real impact. We’ll explore the pivotal moments in his career, the challenges of scaling a startup in the climate tech space, and the innovative strategies his company is employing to make a difference.

So, if you’re curious about how we can address one of the biggest contributors to climate change through innovative thinking and technology, this episode is for you. Stay tuned as we explore the journey of CH4 Global and the exciting potential of reducing the impact of cow burps. Without further ado, let’s jump into the conversation with Steve Meller. Happy listening! 🌱🐄

The following description was created automatically by AI :)

What if you could revolutionize agriculture while significantly reducing greenhouse gases? Join us as we dive into Steve's incredible journey from a corporate career at Procter & Gamble to pioneering innovative solutions in sustainability. Inspired by American TV shows and driven by a passion for science, Steve transitioned from a career in neuroscience to becoming a key player in the fight against climate change. Discover how he leveraged his expertise to explore the potential of red seaweed, asparagopsis, in mitigating methane emissions from cattle, and the serendipitous moments that led him to this groundbreaking discovery.

Ever wondered about the real-life challenges and triumphs of entrepreneurship? Steve opens up about the loneliness and relentless decision-making that come with building a startup from scratch. He shares how mentorship, personal inspirations like Steve Jobs and Roger Federer, and the unwavering support of his spouse have been crucial in navigating these hurdles. Dive into the nitty-gritty of Steve's entrance into the agricultural sector, the complexities of seaweed cultivation, and how his work is paving the way for a more sustainable future.

Curious about the future of sustainable innovation in agriculture? This episode delves into the financial and logistical hurdles Steve's company faced in scaling seaweed production, from designing cost-effective growing facilities to ensuring the product's efficacy. Learn about the economic benefits for farmers, the challenges of tracking methane emissions, and the potential for premium pricing on low-carbon beef and milk. Steve's optimism and dedication to making a positive impact offer an inspiring narrative on how innovative solutions can address pressing environmental issues. Tune in to explore practical solutions for a greener world and find out how you can get involved.

Please check out show notes and background information: www.sustainnow.ch
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