In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.

Takeaways

• Email marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.
• The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.
• Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.
• Open and click-through rates are important metrics to analyze and improve the effectiveness of email campaigns.
• Growing an email list with authenticity involves offering value in exchange for email addresses and respecting the subscriber's choice to opt-in.
• Balancing authenticity and sales goals in email marketing involves making genuine offers and prioritizing the client's needs over making a sale.

Chapters
00:00 Reimagining Email Marketing: Authenticity and Integrity

04:19 Best Practices for Engaging Email Marketing

09:20 Balancing Frequency and Engagement in Email Campaigns

14:02 Growing Your Email List with Authenticity

16:32 Improving Open and Click-Through Rates in Email Marketing

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Empowered Marketing Unleashed, the podcast dedicated to empowering online entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. I’m Cass Duffill and I’m excited to share this journey of empowered marketing success with you!

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