Join Amanda C. Watts in today's episode as she explores the seven essential beliefs that your prospects need to hold true to say 'YES' to working with you. Amanda explores practical strategies to address each belief, from cultivating pain/problem awareness to building unshakeable trust. Whether you're selling high-value advisory services or seeking to enhance your sales skills, aligning your marketing efforts will make your sales process seamless and stress-free.

Key takeaways:

1. Learn the Importance of the Belief Ladder: Understand how addressing seven crucial beliefs can make or break your sales efforts, leading to either successful conversions or missed opportunities.
2. Find Out How to Cultivate Pain Awareness: Recognize that for a sale to occur, prospects must first believe they have a problem that needs solving.
3. Discover Techniques to Overcome Doubt: Utilize stories, case studies, and proofs to demonstrate your capability to solve the prospect's problems better than they could on their own.
4. Know the Role of Cost Perception: Teach prospects that the cost of inaction is much greater than the investment in your solution, framing it in terms of opportunity cost.
5. Uncover Ways to Enhance Desire: Help prospects envision a better future and understand the financial and personal gains of solving their problem with your help.
6. Learn About Assessing Financial Capability and Willingness: Ensure prospects have the resources and willingness to invest, which is crucial for a successful sale.
7. Find Out How Support Influences Decisions: Learn why having the support of a spouse or partner can be critical in the decision-making process and how to include them in discussions.
8. Understand the Need for Trust: Discover how building trust in your expertise, the effectiveness of your methodology, and the prospect’s own capabilities is essential for closing sales.
9. Explore the Power of Strong Marketing: Realize that effective marketing simplifies the sales process by pre-qualifying leads and addressing the seven beliefs before a sales call occurs.
10. Realize the Value of Helping Over Selling: Focus on how providing genuine help and value can lead to more fulfilling and successful sales interactions.

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
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