On today’s episode of the 3rd Down Analysis Podcast, I look long-term at the Colorado Buffaloes and how they could be an immensely valuable asset for the Big 12 in the future. Brett Yormark may have landed a sleeping giant when he lured the school away from the Pac-12.

The departure of Oklahoma and Texas leaves the Big 12 without a Tier 1 brand. A Tier 1 brand is a Top 10 brand that you have little doubt would get into the CFP. So what is the Big 12 to do?

Enter Colorado and Coach Prime. Understandably, Colorado needs to win. Full stop. But, if they do start winning and winning in a big way, then you could be looking at one of the major brands in college football so long as Coach Prime is on the Saturday Sidelines in Boulder, Colorado.

0:00 - 2:08 - Welcome on in to the Pod

2:08 - 2:35 - Pun Read (in place of ad reads)

2:35 - 9:35 - The growing value of brand in college football

9:35 - 12:30 - How does the Big 12 regain a Tier 1 brand?

12:30 - 13:10 - Second pun read

13:10 - 25:10 - Deion’s impact on viewership (Key 1 to building a national brand)

25:10 - 32:54 - Deion’s impact on recruiting (Key 2 to building a national brand)

Deion’s and Colorado’s potential for bringing immense value in the future

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Trap Bass

Music by Nver Avetyan from Pixabay