Description: In this episode of Inside the Workflow, host Joe Martin sits down with Aubrey Cattell, VP of Product at Adobe, for an engaging conversation about product development and innovation at one of the world's leading software companies. Aubrey, a former colleague and seasoned product leader, shares his journey at Adobe, where he has been instrumental in developing key products like Adobe Express and leading the developer platform.

Highlights:

• Aubrey’s Journey: Learn about Aubrey’s decade-long career at Adobe, his role in developing Adobe Express, and his leadership in the developer platform.
• Product Development Insights: Gain valuable insights into Adobe’s product development process, from concept to launch, with a focus on staying in the customer problem space.
• Customer-Centric Approach: Discover how Adobe balances qualitative and quantitative data to incorporate customer feedback into product development.
• Team Collaboration: Understand the importance of cross-functional collaboration between product management, engineering, design, and marketing.
• Innovation and Competition: Hear Aubrey’s strategies for staying ahead of the competition and leveraging new technologies like generative AI.
• Future of Product Development: Aubrey shares his thoughts on the future of product development at Adobe and the key trends to watch.

Quotable Moments:

• "Stay in the customer problem space longer. It helps you get closer to the core set of needs and build a more responsive and differentiated solution." – Aubrey Cattell
• "Product teams have more power than they think if they are willing to invest in growth and collaborate with their marketing partners." – Aubrey Cattell

Tune in to this episode for an in-depth look at the strategies and insights that drive product innovation at Adobe.

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