Another Bansko Nomad Fest alumni. Jeff Thelens is a serial entrepreneur and full time YouTuber born in Lansing, Michigan.

Starting his career at one of the most prestigious colleges in the United States (Wharton Business School), he ended up doing a short stint on Wall street before he decided to trade the corporate world for a life of adventures in Latin America.

After learning Spanish in Latin America he tried various businesses, from marketing agencies to clothing companies. He even tried making a bank at some point.

But he fell into YouTube almost by accident and ended up creating one of the most watched Spanish Language channels that teaches people about Digital Marketing.

Currently he is expanding his channel (The Fig Co.) into the English market with his Serbian team.

Chapters: 00:00 Intro 01:41 Song (Pukni Zoro) 05:03 What led me to Bansko? 07:08 What we do? 10:42 How I started 16:30 Wharton School and problems with swine flu 20:21 First encounters with entrepreneurship 26:16 Attempt to establish a bank 36:09 Starting the clothing company in Columbia 51:40 Incorporating YouTube into the business 55:16 Starting a marketing agency 59:46 YouTube channel blowing up and various ways monetizing it 01:05:31 Document, don't create 01:07:43 Is being a content creator a long-term plan? 01:14:12 10x is easier than 2x 01:19:05 What led Jeff to Serbia 01:23:03 Where & how I hire people? 01:30:18 How we came up with the name Figco 01:32:11 Outro