• 406 :: Persuading Prefontaine: How Bill Bowerman—Track GOAT and Co-Founder of Nike—Coached Steve Prefontaine to Maximize His Potential

  • Jun 18 2024
  • Duración: 27 m
  • Podcast

406 :: Persuading Prefontaine: How Bill Bowerman—Track GOAT and Co-Founder of Nike—Coached Steve Prefontaine to Maximize His Potential Por arte de portada

406 :: Persuading Prefontaine: How Bill Bowerman—Track GOAT and Co-Founder of Nike—Coached Steve Prefontaine to Maximize His Potential

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  • Resumen

  • In episode 406 of the Construction Leadership Podcast, host Bradley Hartmann discusses leadership and persuasion techniques that can be applied in the construction industry. Hartmann shares a story about legendary track coach, Bill Bowerman, and how he persuaded his star athlete, Steve Prefontaine, to wear a new lightweight shoe design cobbled in the coach's garage. Bowerman focused on Prefontaine's desires to break records but also addressed his underlying beliefs about shoe safety. Using simple math, Bowerman quantified the potential weight savings of the new shoes and had Prefontaine physically experience carrying extra weight, changing his perspective in the process. Hartmann then draws on construction-specific examples featuring GAF and an innovative flexible gas pipe described in the book, The Dollarization Discipline, by Jeffrey Fox and Richard Gregory. Hartmann emphasizes the importance of understanding desires, beliefs, and behaviors when trying to influence change.

    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

    ***

    If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together.

    If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.
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