This episode of RDR is the second half of a conversation between Scott and Michael Weaver, Founder of Weaver Sales Academy. Michael is a speaker, author, sales trainer and the co host of the Insurance Buzz Podcast. We dive into centers of influence, referral partners, social media strategy & more.

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Episode Markers:
(0:00) - Episode Intro
(1:55) - Show Start
(2:30) - Centers of Influence & Referral Partners
(3:15) - Why Refer to You? Integrity is Everything
(7:30) - Different Tools For Engaging
(8:00) - Jab Jab Jab Uppercut
(9:05) - Social Media
(10:30) - Approach to Building & Strengthening Relationships on Social
(12:50) - Different Avenues of Your Brand
(14:00) - Speaking Directly to Customer Pain Points
(15:00) - Peeling Back the Layers & Asking Better Questions
(18:00) - Strategies
(20:50) - Personal Level on Social
(22:15) - Becoming Your Own Media
(27:00) - Michael's Book

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Scott Grates Links:
Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.com
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Insurance Agency Optimization - https://www.agencyoptimization.com
Scott Grates Website - https://www.scottgrates.com
Love Living Local - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Instagram - https://www.instagram.com/scottgrates

Michael Weaver's Links:
Website - https://www.weaversa.com
Book - https://www.quote3book.com
The Insurance Buzz Podcast - https://podcasts.apple.com/us/podcast/the-insurance-buzz/id1606064185
Linkedin - https://www.linkedin.com/in/michaelweaverwsa
Facebook - https://www.facebook.com/themichaelweaver


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The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.