How do you PR the f*** out of yourself?

Jo Arscott is Britain’s first black female creative director in advertising, having been adopted into a Welsh family and then living in London, Chicago, the Bible Belt, and the Middle East.

She talks with us about Boy George and Magaret Thatcher, 1980s ladette culture, billion-dollar brands, film premieres, and guns in the office.

Don’t miss this wild ride of an episode – you’ll find the power of being yourself and the importance of giving back.

………..

Find out more about Jo: https://www.linkedin.com/in/joannaarscott/

How do you leave the ‘big city’ without sacrificing your career?

Laura Lane, Head of Marketing, Northern Europe at Hubspot, has recently been promoted into her new role.

She talks with us about relocating from London to Ireland, and how leaving the ‘big city’ didn’t mean sacrificing her ambitions. Laura encourages us to celebrate our wins, even if it feels awkward, and reminds us that ‘good enough’ truly is good enough.

This is a must-listen for Type A personalities grappling with perfectionism, imposter syndrome, or high self-expectations.

……..

Find out more about Laura: https://www.linkedin.com/in/lauramarielane/

Ahead of the launch of our 6th season of 43% and Rising, we thought we'd offer up something a little different this week...

Our host, Beatrice Alabaster, had the opportunity to chat with The B2B Marketing Podcast's Kavita Singh about all things women in B2B.

Tune in to hear why not enough women are promoted into B2B roles, why imposter syndrome might not be entirely in our heads, and why a more multifaceted CV is an asset for a B2B marketing career.

………………

Thanks to Kavita and the team at B2B Marketing for allowing their podcast to appear on the 43% and Rising feed.

Running since 2019, The B2B Marketing Podcast is the essential resource for B2B marketers, providing regular insight into a broad range of topics from AI to ABM.

You can listen to more episodes here: https://www.b2bmarketing.net/category/latest-podcast/

How do you build a brand around yourself?

Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old.

She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.

Valerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing.

She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.

Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.

She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.

How do you get everything you want from life and work?

Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.

She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.

Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.

How do women succeed in a working world designed by men?

There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.

Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.