SUMMARY:

In this episode of The Coffee Experts Club Podcast, hosts Aaron and Ben revisit their enlightening conversation with Brandon Eastman from Bentley's Coffee, featured in the previous episode. Brandon, who operates five locations across Albany and Salem in the heart of Oregon, shared invaluable insights on carving out a unique identity in the highly saturated Pacific Northwest coffee market.

Aaron and Ben dive deeper into the strategies that make Bentley's Coffee stand out, discussing Brandon's innovative approach to creating proprietary blends and ingredients from scratch. They explore how this commitment to quality and uniqueness helps Bentley's not only differentiate itself but also build a loyal customer base, even in an area dominated by well-known brands like Dutch Bros and Starbucks.

The hosts also touch on the importance of understanding and catering to your ideal customer, or "ideal avatar," and how Bentley's has successfully done this by focusing on dog lovers with their unique offerings like organic pup cups. Aaron and Ben highlight the significance of cutting out the middleman to reduce costs and increase profitability, drawing parallels to their own experiences in the coffee industry.

This episode is packed with actionable insights for coffee shop owners and enthusiasts alike, emphasizing the balance between innovative marketing and smart business practices to thrive in a competitive market. Tune in to hear more about Brandon's journey and how his strategies can inspire your own coffee business success.

Minute by Minute:

0:00 Let’s talk about Drew’s beard

1:57 How Brandon stands out in Oregon

7:11 Leaning into the love of dogs

10:13 Cutting out the middleman

22:23 The whole new drink every week idea….

24:37 Adding hard goods to your shop