Colin and Lucas  open this episode talking about the CPG industry, and some of the nuances.  Colin is a new voice to you, but best friends with Lucas Walker. He's a mathematician at Omnium CPG, working with large grocery brands like Love Good Fats.

Then Lucas is joined by this week's guest Suzie York.

Suzie Yorke, CEO and founder of Love Good Fats is on a mission to bring healthy fats back.

A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wall in her mid-40s. After reading Nina Teicholz’s best seller, Big Fat Surprise, she immediately shifted to a high-fat, low-carb diet, and felt better right away. While she loved the benefits of her new lifestyle, Suzie found it challenging to find convenient, good-fat snacks. Seeing a gap in the marketplace and a huge opportunity to help others through food, Suzie developed Love Good Fats, a company that produces high-fat, low-carb, and low-sugar products.

Today, Suzie leads Love Good Fats’ expansion as it quickly becomes one of the fastest-growing bar brands in North America. As a 30-year veteran of the CPG industry, Suzie has worked at high-profile companies such as Proctor & Gamble, PepsiCo, Kraft Heinz, Weight Watchers, and Zag. Utilizing her accomplished marketing background, personal journey, and deep devotion and passion for health, Suzie is on a mission to spread the word that fat is back, and sugar is out!

Suzie has been recognized several times since launching Love Good Fats, including the 2019 Mompreneur® Start Up Award, 2019 WXN Top 100 BMO Entrepreneur Award and 2020 RBC Canadian Women Entrepreneur Awards Ones to Watch Award.

Thank you to Omnisend for making this season possible. Increase your sales, not your workload.

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