• #49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

  • Jun 6 2024
  • Duración: 50 m
  • Podcast

#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About Por arte de portada

#49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

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  • Resumen

  • In this episode, John sits down with Natalie Marcotullio, head of growth and operations at Navattic. Natalie shares her experience transitioning from a traditional SEO-driven content marketing playbook to a more customer-focused approach and how that's paid off.

    Discussed in this episode:

    • Leveraging customer insights and data to craft content that stands out.
    • Unique perspectives and insights are crucial in content creation to differentiate a company from competitors.
    • A unique branding approach that aligns with the company's values and sets it apart from others is essential.
    • Authenticity in content helps build trust and engagement with the audience.
    • Partnerships and collaborations with industry experts can help reach a wider audience and provide valuable insights.
    • Shifting away from the traditional SEO playbook and focusing on unique content creation can yield better results.
    • Manual qualitative research can provide unique insights and make content more valuable and trustworthy.

    Enjoy!
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