• #49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun

  • Apr 24 2024
  • Duración: 1 h y 38 m
  • Podcast

#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun

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  • Resumen

  • If in the midst of frustration, you asked yourself any of these questions:

    Why is a "popular" guide not giving me the branding solutions I'm looking for?
    What is at the heart of a brand?
    How important is the brand story to my brand?
    Why are big companies trying to put on a personal "face"?
    Do I need to control the narrative and build my personal brand?
    How do I know what is "wrong" with my brand?

    Then this episode is for you.

    I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where - with her fiery charisma - she took me on the journey of what it means to build a brand

    The post #49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun first appeared on Rana AlBasri Mouawad.
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