Shoaib Ahmed is the founder of Yellow Hippo, a LinkedIn personal branding agency. He shares his journey and insights on building a personal brand and scaling a business.

He started Yellow Hippo to help creators, founders, and executives build their brands on LinkedIn. Shoaib emphasizes the importance of community building, content creation, and marketing to people in personal branding.

Shoaib discusses the opportunities that have come from building his personal brand, including inbound clients, podcasting, speaking engagements, and networking. He also shares the processes and systems he has implemented to stay consistent and scale his business, including solid onboarding processes, automation, and outsourcing. Shoaib advises starting with documenting and sharing real-life experiences and gradually developing thought leadership content as you gain experience.

Shoaib also shares the various services offered by Yellow Hippo, including retainer packages, coaching, master classes, and ghostwriting. He highlights the importance of flexibility and time freedom in his business goals, rather than solely focusing on revenue. He also discusses the impact of his podcast, Rebels, on his personal brand and the benefits it has brought him.

In the episode, we discuss:

• What Personal branding is

• Building a personal brand on LinkedIn can lead to various opportunities

• Implementing processes and systems

• Gradually developing thought leadership content as you gain experience

• Setting boundaries and avoiding burnout

• Yellow Hippo services

• Prioritizing flexibility and time freedom over chasing revenue

• The Rebels podcast

And much more...

Shoaib:

LinkedIn

Instagram

Yellow Hippo:

Website

Rebels:

Website

Spotify

YouTube

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