This week's guest is Nicolas Lognath, the co-founder of Omninela. Nicolas shares his entrepreneurial journey in the healthcare industry.

Omninela is a solution that delivers healthcare products and services to people across South Africa. They have an online store with over 10,000 healthcare and lifestyle products, as well as medical practice certification for clinical services. Nicolas and his brother started the business with a small investment of R5,000 and took calculated risks along the way.

They pivoted their business model multiple times and focused on solving problems in the supply chain management of hospitals. They emphasize the importance of taking action, asking for help, and continuously moving forward.

After three to four months of their first sale, the founders realized they were onto something and expanded their product range. They launched an online store in February 2020, just before the COVID-19 pandemic hit. They focused on retail and became one of the few online stores offering healthcare products during the pandemic. They also started delivering solutions in the medical aid space.

Working with a co-founder who is also his brother has been beneficial for the founders, as they have a close relationship and can bounce ideas off each other. They have learned to have uncomfortable conversations and set up a culture of authenticity and genuine relationships. They have also learned to manage burnout by prioritizing exercise, rest, and celebrating wins.

In the episode, we discuss:

• Omninela and how it works

• Bootstrapping the business

• The problems they decided to focus on

• Calculated risks and pivoting

• The importance of taking action, asking for help, and continuously moving forward

• Working with your brother

• Having uncomfortable conversations

• Managing burnout

And much more

Nicolas:

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Omninela:

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