Join us as we bring together a group of innovative Amazon sellers from South Korea who share their unique insights and strategies in e-commerce. We introduce James Park, making his debut on an English podcast, who takes us through his fascinating journey from studying food science engineering in Korea and biology in Germany to working in the cosmetics industry. His story unfolds with a transition from traditional employment to launching his own e-commerce business, inspired by watching our other guest, Bopyo Park, on YouTube. Our conversation continues with an exploration of the Seller Kingdom community, a dedicated space for Korean Amazon sellers. We dive into current trends among Korean sellers, such as the increasing preference for sourcing K-beauty and K-food products from Korea. Additionally, we highlight the Korean e-commerce landscape, mentioning platforms like Coupang and Naver Smart Store, which offer promising opportunities for third-party sellers. We also consider the potential and challenges for foreign sellers looking to enter the Korean market, emphasizing cultural differences and pricing strategies. Finally, we explore advanced marketing strategies for Amazon sellers, focusing on optimizing PPC campaigns and enhancing product listings. We discuss the importance of auditing accounts, understanding market trends, and leveraging tools like Helium 10 for deeper insights. Unique approaches such as using search term reports and Google trends to inform listing updates are highlighted. We also introduce the Seller Kingdom Seoul Conference, an event aimed at connecting Amazon service providers with Korean sellers. The episode wraps up with a casual conversation about favorite Korean dramas and recommendations, providing a light-hearted end to a content-rich discussion. In episode 574 of the Serious Sellers Podcast, Bradley, Bopyo, and James discuss: 00:00 - Amazon Sellers From South Korea00:12 - Helium 10 Chrome Extension Demand Analyzer04:41 - Career Aspirations and Education Paths07:44 - Korean Amazon Sellers and E-Commerce Growth13:41 - Finding Korean Amazon Seller Partners16:54 - Innovative Marketing Strategies for Amazon Sellers19:11 - Utilizing Trends for Business Growth24:39 - Amazon PPC and AI Strategies for Amazon Sellers 30:13 - Korean Ramen and Silicone Manufacturing35:54 - K-Drama Discussion with Bradley and Guests Transcript Bradley Sutton: Today we've got a couple sellers from Korea who are going to talk about a wide range of topics, including what you can look at manufacturing in Korea, Korean marketplaces that you can sell on, and some general PPC and AI strategies for Amazon sellers. How cool is that? Pretty cool, I think. Are you browsing a Shopify, Walmart, ETSY, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on. Well, while you're on those pages. You can actually use the Helium 10 Chrome extension demand analyzer to get instant data about what's happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me/extension. Hello everybody and welcome to another episode of the series sellers podcast by Helium 10. I'm your host Bradley Sutton and this is the show that's completely BS free unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e -commerce world. And we are going to a couple parts of the world. I believe one of our guests is in New York and then we've got another guest in six o'clock in the morning on the other side of the world in Korea, Bopyo James. It's been a while. Bopyo: What’s up Bradley? Bradley Sutton: Hello, welcome, welcome. Now, this is James'. First ever English podcast and he's a little bit nervous, so I like to pick on our guests who are nervous, but there's no reason to be nervous, James. Your English is great and I know you have a lot of knowledge to share with us as well, so it's good to have you both on. Now Bopyo has been on our podcast before. If anybody wants to get a little bit more of his background, go back to episode 429 and you can learn a little bit about Bopyo's background, and he talked a lot about ChatGPT and it's actually funny in that episode some of the things that he mentioned. He would like Helium 10 to have for leveraging AI we actually already have now. So that was kind of a cool episode, so make sure to check that out now. Let's keep with James first, since this is James first time we need to get your background, James, so what city were you born and raised in Korea? James: My city is located in the Uiwang city. And then my town is two hours far from Seoul. Bradley Sutton: Where did you go to ...
