We don’t dislike selfies, we just hate the no-context ones. 

Today’s episode is about content and whether you should “Just start” or not.

We personally don’t like the advice, because we don’t think it can generate the kind of results you’re after fast enough.

But what do we know, we’ve only turned unknown brands into major players for just a couple of decades now…

Also, get ready for a whole lot of Jason today!

• 04:43: People disconnect their content from their goals
• 08:54: What newbies need to hear
• 10:00: What we teach our clients
• 14:51: Each platform eventually becomes the product
• 16:40: Our beef with Linkedin, selfies, and just starting
• 20:55: The learning curve of when you just get started
• 26:03: Where a content strategy comes into play

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/