In this episode, we break down the key elements of a successful pitch, whether you're emailing a music supervisor, venue, or potential collaborator. Pitching can be daunting, but with a clear strategy, it becomes much simpler. We dive into the before, during, and after phases of pitching and offer practical tips to help you craft concise, effective pitches that get results.

Key Topics:

• Before You Pitch: Set a clear intention for each specific interaction.

• Crafting Your Pitch:

1. Keep it brief and solve a problem for the recipient.
2. Focus on being concise.
3. Build relevance by mentioning how you found them.
4. Position your offer as a solution to their challenges.
5. Include only one link in your email signature (preferably to your website).

• The Yes/No Request: The most crucial part of the pitch.

1. Ask a specific, easy-to-answer question.
2. Provide multiple scheduling options if booking a meeting or event.

• Subject Lines: Write them last and keep them short, clear, and curiosity-driven.

• Follow-up Strategy: 70% of your successes will come from second or third follow-ups.

1. Wait a week before following up.
2. Copy and paste the original email instead of forwarding.
3. After three follow-ups, ask for permission to continue reaching out.

Key Takeaways:

• Being specific, professional, and polite increases your chances of success.
• Follow-up is critical — don't be discouraged by no response after the first email.
• A no is better than no response — it gives you data to act on.

Resources:

Perfect Pitch Course: Learn how to craft the perfect pitch in detail with Cheryl’s program. Available at

➡️ http://www.inthekey.co/perfectpitch.

Amplify Program: For a deep dive into more music business strategies, join the annual plan at Amplify Pro.

➡️ http://www.inthekey.co/amplify

For more tips on effective pitching and music business strategies, subscribe and check out the other episodes!