In this episode, Darren Reinke sits down with Michael Burns, a serial entrepreneur with a diverse background ranging from tech recruiting to cannabis farming. Michael shares his journey to becoming a multifaceted business leader, emphasizing the pivotal role sales has had on his career, the power of showmanship, and how the Grateful Dead's philosophy influences his approach to business.

Show Notes:

• How Michael started and continued his diverse entrepreneurial journey [00:37]
• An overview of Michael's early ventures, from lemonade stands to T-shirt sales [01:05]
• Lessons learned in tech recruiting and the importance of management [02:17]
• How Michael broke into cybersecurity and sales enablement for SaaS companies [09:36]
• The significance of sales skills in entrepreneurship and leadership [13:52]
• Building operations and the 'tribe' mentality in startups [23:41]
• How Michael created a strong personal brand [23:57]
• Why Michael believes operations is the spinal cord of a company [27:28]
• The concept of 'Candelabra Way' and the essence of showmanship [32:16]
• Developing greater showmanship and becoming more engaging [35:34]
• The 'Shield, Diamond, Love' framework explained [43:58]
• Michael’s Next Steps [49:17]

Links:

• LinkedIn: https://www.linkedin.com/in/mxbcandelabra/