Bryant Ellis is an entrepreneur, podcaster, and adventurer. Bryant is the Founder of the Adventure Challenge, which is a scratch-off book that reveals challenges filled with adventures.

 The way it works is that you get to pick a challenge within the book, without really knowing what the challenge is, you scratch it off, and then complete the adventure with a loved one, and the rules are that you have to complete the challenge and there are no takebacks.

 Over the span of just a few years, The Adventure Challenge went from a failed Kickstarter campaign to now generating a revenue of over $100MM. They’ve sold millions of books so far pushing people beyond their comfort zones to create amazing memories 

In this episode we talk about:

• The origin story behind the company
• How Bryant designed and created the first version of the prototype
• The idea generation process the company adopts to create adventures
• Lessons from failures that eventually led to the success of the company

 Check out The Adventure Challenge at https://www.theadventurechallenge.com/

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