Episodios

  • Why Your Highest-Priced Offer Is Probably Your Least Profitable with Pia Silva
    Feb 24 2026

    Dustin sits down with Pia Silva, author of "Scale Solo," to discuss how to build a freedom-first, highly profitable business without the traditional agency model. Pia shares her journey from running a struggling $250K agency with $40K in debt to generating $500K in revenue with just her and her husband by completely reimagining their business model. She introduces the freedom number concept, the 50-25-25 rule for structuring your time, and the two critical levers for increasing profitability: raising perceived value and decreasing delivery time. Pia also reveals her Lead Product Method for getting paid for strategy upfront and explains why building a referral marketing machine should come before investing in authority content. This conversation is packed with actionable insights for coaches, consultants, and agency owners who want to scale their impact without sacrificing their lifestyle.

    Chapters:

    1. (00:00:00) - Introduction: Meet the Woman Who Cracked the Code to $500K Without Burnout
    2. (00:01:00) - The Origin Story: How Pia Started Her Agency (And Why the Traditional Model Was Broken)
    3. (00:03:00) - Rock Bottom Revelation: Making $250K But Drowning in $40K Debt
    4. (00:04:00) - The Pivot That Changed Everything: Discovering the $3K One-Day Brand Up
    5. (00:05:00) - Your Freedom Number: The ONE Metric That Matters More Than Revenue
    6. (00:08:00) - The 50-25-25 Rule: How to Structure Your Business for Maximum Profit and Minimum Hours
    7. (00:12:00) - Two Levers to 10X Your Profitability: Increase Perceived Value, Decrease Delivery Time
    8. (00:13:00) - Stop Writing Free Proposals: The Lead Product Method for Getting Paid Upfront
    9. (00:18:00) - Real Examples: How the Lead Product Approach Transforms Client Relationships
    10. (00:22:00) - Marketing That Actually Works: Why Referrals Beat Content Creation (And How to Build Your Engine)
    11. (00:25:00) - The One Outreach Strategy That Built a $500K Network
    12. (00:28:00) - Permission to Stay Small: Why Scaling Your Team Might Be Killing Your Profits
    13. (00:33:00) - Take Action Now: Get Pia's Book, Free Resources, and Calculate Your Freedom Number

    Links and Resources

    1. Website: https://www.nobsagencies.com/
    2. Pia Silva on LinkedIn: https://www.linkedin.com/in/piapiasilva/
    3. Dustin on LinkedIn: https://www.linkedin.com/in/dustinriechmann/
    4. 7...
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    35 m
  • The 5 Stories That Generate Free Press for Your Business with Cameron Herold
    Feb 17 2026

    Cameron Herold, the business growth expert who scaled 1-800-GOT-JUNK from $2 million to over $106 million in revenue, shares his proven strategies for building a profitable expert-based business without getting trapped in operations. In this episode, Cameron reveals why most solo consultants and coaches are undercharging by 300%, the critical first hire that frees you from administrative chaos, and his powerful framework using Vivid Vision to create a scalable company with soul. He breaks down the exact five evergreen stories that generate endless free press coverage, explains why revenue solves every problem in your business, and demonstrates how to create remarkable customer experiences that turn clients into your best marketing team. Cameron also shares insider secrets from working with Simon Sinek before "Start With Why," his jigsaw puzzle framework for building business systems in the right order, and why saying yes to the right revenue opportunities (and no to the wrong ones) is the key to sustainable growth.

    Chapters:

    1. (00:00:00) - Cameron on why revenue solves every problem in your business
    2. (00:01:00) - Introduction: How to scale without losing your soul or profitability
    3. (00:02:00) - Where to start when you're a solo consultant generating six figures
    4. (00:03:00) - Why you're probably undercharging by 300% (and how to fix it)
    5. (00:04:58) - If you don't have an executive assistant, you ARE one
    6. (00:05:30) - Revenue, revenue, revenue: Focus on gross margin, not perfecting systems
    7. (00:06:00) - Building multiple revenue streams from one core purpose
    8. (00:07:00) - Cameron's journey: From Back Pocket COO to seven books and 30 countries
    9. (00:08:00) - The power of saying yes to aligned revenue opportunities
    10. (00:09:00) - Delegate everything except genius to scale your business
    11. (00:10:00) - How Simon Sinek helped Cameron discover his core purpose (5 years before "Start With Why")
    12. (00:11:00) - The jigsaw puzzle framework: Building your business in the right order
    13. (00:13:00) - Understanding the four corners: Core purpose, values, BHAG, and one-year plan
    14. (00:15:00) - Why you don't need a three-year plan (and what to focus on instead)
    15. (00:17:00) - Early stage hiring: Get help with tasks, not titles
    16. (00:18:00) - The five evergreen stories that generate endless free press
    17. (00:19:00) - How Cameron learned PR at 20 years old (and why being in the news doesn't matter as much as what you do with it)
    18. (00:21:00) - The guitar analogy: Why press coverage is just the starting point
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    37 m
  • How I Built a 24-Person Mastermind That Members Call "Life-Changing"
    Feb 10 2026

    Dustin pulls back the curtain on the Seven Figure Leap Mastermind, revealing the exact structure, pricing, and strategies behind a program with 90% retention and 24 active members. He shares the origin story of how the mastermind evolved from a simple beta group in summer 2023 into a thriving community that meets weekly with a unique mix of hot seats, accountability pods, expert sessions, and quarterly strategic planning. Dustin details the four types of weekly meetings, explains how leap pods create deeper connections in groups of four, and describes the twice-yearly in-person retreats that members consistently call transformational. He also discusses the decision to keep pricing accessible at $1,500/month with no contracts, grandfather founding members at $1,000/month forever, and cover all retreat costs beyond travel and lodging. This episode is essential listening for anyone considering launching or improving their own mastermind program, offering proven frameworks for creating genuine community, delivering consistent value, and building a business model where members are excited to renew every single month.

    Chapters:

    1. (00:00:00) - What It Takes to Run a Successful Mastermind
    2. (00:00:48) - The Origin Story: From Beta Group to Seven Figure Leap Mastermind
    3. (00:03:46) - Who the Mastermind Is For: Building Seven Figures Through Relationships
    4. (00:06:07) - Meeting Structure: Four Different Weekly Meeting Types
    5. (00:08:59) - Week One: What's Working Now Sessions
    6. (00:10:00) - Weeks Two and Four: Hot Seats and Leap Pods Explained
    7. (00:12:00) - Week Three: Expert Lab Community-Wide Events
    8. (00:13:45) - 90-Day Strategic Planning at the Start of Each Quarter
    9. (00:15:00) - In-Person Retreats: The Most Transformational Part
    10. (00:18:59) - Pricing, No Contracts, and Why Retreats Are Included
    11. (00:22:03) - How to Join: The Accelerator Pathway and Current Availability

    Links and Resources

    1. Dustin on LinkedIn
    2. 7 Figure Leap

    Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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    26 m
  • 3 Strategies That Doubled My Event ROI (Without Being Salesy)
    Feb 3 2026

    Dustin reveals three battle-tested strategies for maximizing your return on investment from every event you attend—whether you're speaking, sponsoring, or simply attending. As a self-proclaimed introvert who values deep relationships over surface-level networking, Dustin shares how he doubled his opt-in rates from stage presentations, generated multiple six-figure sales from a single conference follow-up session, and created powerful networking moments without the awkward small talk. You'll learn the exact framework he used at Pod Fest and Agency Builders that turned 50 conference attendees into 15 qualified prospects and 3 immediate program enrollments. These strategies work whether you're an extrovert or introvert, speaker or attendee, and they focus on building rich relationships rather than transactional connections. If you're investing time and money into events this year, this episode will transform how you approach every conference, mastermind, and gathering.

    Chapters:

    (00:00:00) - The Renewed Energy Around In-Person Events

    (00:01:42) - Strategy #1: Maximizing Lead Generation While Speaking

    (00:04:18) - The Three Opt-In Opportunities During Your Presentation

    (00:07:35) - The Private Q&A Follow-Up That Converts

    (00:10:22) - Real Results: From 50 Attendees to 3 Immediate Sales

    (00:13:15) - Strategy #2: Creating Networking Moments Without Being Salesy

    (00:16:40) - Strategy #3: Hosting Adjacent Events for Direct Monetization

    (00:19:45) - Making It Work as an Introvert

    (00:21:30) - Action Steps: Pick One Strategy for Your Next Event

    Links and Resources:
    1. 7 Figure Leap Playbook - Get the complete framework mentioned in this episode
    2. 7 Figure Leap - Learn more about Dustin's program for scaling to seven figures through relationships
    3. Dustin on LinkedIn
    4. 7 Figure Leap

    Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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    25 m
  • The Hidden Danger of Running a Referral-Only Business
    Jan 27 2026

    Referrals remain the #1 lead source for many coaching businesses, but depending entirely on them is dangerous. In this episode, Dustin Riechmann reveals the three critical strategies to maximize referrals while building a sustainable lead generation system. Learn why specificity is the 80/20 of generating quality referrals, how to systematically ask for referrals without being pushy, and when to incentivize your referral partners. Dustin shares real-world examples of how vague requests fail while specific asks generate consistent results, and explains how referrals and controlled lead generation create a virtuous flywheel effect. If you're ready to stop leaving your business growth to chance and start controlling your destiny while still leveraging the power of referrals, this episode provides the blueprint.

    Chapters:

    (00:00:00) Maximizing Leads Without Dependency

    (00:01:54) The 80/20 Rule of High-Quality Referrals: Specificity

    (00:04:14) Why Broad Asks Fail

    (00:06:01) Refining Your Pitch: The Podcast Guesting Example

    (00:07:51) When and How to Ask for Referrals

    (00:10:18) Affiliate Programs and Commissions

    (00:12:00) Leveraging Incentives for Workshops and Lead Magnets

    (00:13:22) The Referral Flywheel: Building Relationships at Scale

    Links and Resources

    1. Dustin on LinkedIn
    2. 7 Figure Leap

    Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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    17 m
  • Podcast Guesting + Partnerships: The Only Marketing You Need
    Jan 20 2026

    Dustin breaks down the simplest marketing plan for coaches, consultants, and service providers to achieve six, multi-six, or seven figures—without feeling like a marketer. Drawing from his experience building multiple seven-figure businesses (including 7 Figure Leap, Fire Creek Snacks, and Engaged Marriage), Dustin reveals a two-part system that's worked for over 250 clients: strategic podcast guesting once per week and forming one deep marketing partnership per month. He explains why being good at what you do doesn't require being good at traditional marketing, how to select the right podcasts with the right stories and calls to action, and how to identify which podcast relationships should evolve into deeper partnerships like guest trainings, email swaps, summit speaking, and co-hosted webinars. Dustin shares real examples from his partnerships with Pat Flynn, Nathan Barry, Justin Welsh, and others, demonstrating how this relationship-based approach creates a sustainable, enjoyable business that generates consistent leads and sales while staying in your zone of genius.

    Chapters:

    1. (00:00:00) - The Simplest Marketing Plan for Coaches and Consultants
    2. (00:01:00) - You Don't Need to Be a Marketer to Succeed
    3. (00:02:00) - The Two-Step Marketing System That Built Multiple 7-Figure Businesses
    4. (00:04:00) - Podcast Guesting Once a Week: The Foundation
    5. (00:06:00) - The Five P Framework for High-Quality Podcast Appearances
    6. (00:07:00) - Going Deeper: Marketing Partnerships Explained
    7. (00:09:00) - Types of Partnerships: Guest Training, Email Swaps, and Speaking
    8. (00:11:00) - Real Example: How One Podcast Led to Multiple Partnerships with Pat Flynn
    9. (00:16:00) - The Frequency Formula: One Podcast Per Week, One Partnership Per Month
    10. (00:19:00) - How to Get Started with the Podcast Profits Accelerator

    Links and Resources

    1. Dustin on LinkedIn
    2. 7 Figure Leap

    Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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    23 m
  • You Only Need 3 Offers to Hit 7 Figures
    Jan 13 2026

    Dustin reveals the counterintuitive truth that you only need three types of offers to build a seven-figure coaching or consulting business. Drawing from insights shared at the recent Seven Figure Leap mastermind retreat, Dustin breaks down the "wide, deep, and long" offer framework that eliminates confusion and creates clarity in your business model. He explains how wide offers (like books or workshops) create customers, deep offers (like coaching programs or consulting engagements) generate cash, and long offers (like masterminds or memberships) provide consistency. With real examples from multiple six and seven-figure businesses in his mastermind, plus a transparent look at his own offer stack at Seven Figure Leap, this episode challenges you to simplify your business and focus on what actually scales. If you've been overwhelmed by too many offers or unsure how to structure your business for sustainable growth, this framework will give you the clarity you need to move forward with confidence.

    Chapters:

    1. (00:00:00) - Teaser: You Only Need Three Offers
    2. (00:00:17) - Introduction to the Seven Figure Leap Podcast
    3. (00:00:35) - The Three Offers Framework Revealed
    4. (00:00:53) - Theme from the Mastermind Retreat: Simplicity Scales
    5. (00:01:26) - Why Offers Are a Perpetual Problem for Creators
    6. (00:01:47) - Wide Offers: Creating Customers at the Front End
    7. (00:02:32) - Examples of Wide Offers: Books, Workshops, and Challenges
    8. (00:03:42) - Deep Offers: The Core Transformation That Generates Cash
    9. (00:04:48) - Examples of Deep Offers: Coaching, Consulting, and Services
    10. (00:05:52) - Long Offers: Building Consistency Through Continuity
    11. (00:06:43) - The Ideal Revenue Ratios: 5-10-80 Framework
    12. (00:08:33) - Why You Only Need One Offer in Each Category
    13. (00:09:47) - Seven Figure Leap's Offer Stack Revealed
    14. (00:11:49) - How the Mastermind Functions as Our Long Offer
    15. (00:13:16) - Book a Strategic Call to Simplify Your Business

    Links and Resources

    1. Dustin on LinkedIn
    2. 7 Figure Leap

    Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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    16 m
  • How We Guarantee $10K Results in 90 Days (Behind the Scenes)
    Jan 6 2026

    Dustin pulls back the curtain on the 2025 evolution of the Podcast Profits Accelerator, a flagship $10,000 group coaching program that has maintained a 100% satisfaction rate across 18 sold-out cohorts and 230+ alumni. He breaks down three major upgrade areas: curriculum improvements including the revolutionary "flipped classroom" model and live workshop Wednesdays, environment enhancements with a robust Circle community housing 200+ alumni and mastermind members, and expanded support including two alumni coaches (Tony De Lorenzo and Jessica Miller), a full-time client success manager (Tiffany), and a full year of ongoing coaching and networking. Dustin shares the journey from the program's humble beginnings with basic Zoom calls and Slack channels to today's comprehensive ecosystem featuring pre-training, one-on-one strategy calls, monthly workshops, quarterly networking events, and an ROI guarantee promising $10K in new revenue within 90 days. This episode is essential listening for anyone building or refining a high-ticket group coaching program, offering specific tactical insights on creating premium experiences that justify premium pricing.

    Chapters:

    1. (00:00:00) - The Power of One-on-One Strategy Calls in Group Programs
    2. (00:01:00) - Behind the Scenes: 18 Cohorts and 100% Satisfaction
    3. (00:03:00) - Three Major Upgrades: Curriculum, Environment, and Support
    4. (00:04:58) - The Flipped Classroom Model That Changed Everything
    5. (00:07:00) - Building a 200+ Member Community Ecosystem
    6. (00:09:00) - Creating Transformational Kickoff and Graduation Experiences
    7. (00:12:00) - Pre-Training and Extended Support: Beyond the 90 Days
    8. (00:16:00) - Two Alumni Coaches: Why Multiple Perspectives Matter
    9. (00:18:00) - Full-Time Client Success Manager and Full Year Support
    10. (00:22:00) - Premium Pricing and the $10K ROI Guarantee
    11. (00:26:00) - From $7,500 Zoom Calls to World-Class Experience

    Links and Resources

    1. Dustin on LinkedIn
    2. 7 Figure Leap

    Thanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

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    31 m