Dina Berman is a 30 year agency veteran, San Francisco native, and recovering ‘good girl’ who leveraged her mastery as a middle child and her love of commercials into a career in advertising with a focus in Account Management. She is Head of Account and Project Management at wello, Wells Fargo’s creative agency where she’s also a member of the Leadership Team. For the past 6 years Dina has been working on her own transformation as a leader, with a focus on mindful leadership.

In this episode, Dina and Tosca talk about the differences between toxic positivity and influential positivity, the power of mindset, and Dina’s Energized Leadership Program. They have a little debate about “feedback,” and share their beliefs about how leaders need to earn the right to ask employees to turn on their cameras on Zoom.

Dina explains the two parts of her career: the first part, which was dedicated to output, and this second part as a leader, which is about impact in helping others develop and grow in their own career journeys. Dina’s word of the year is “connection,” and she welcomes listeners connecting with her. You can find her on LinkedIn.

Other resources Dina and Tosca discuss:

• Kelly McGonigal’s TED talk: How to Make Stress Your Friend
• Author and inspirational speaker Simon Sinek
• Researcher and storyteller Brene Brown
• Organizational psychologist and author Adam Grant
• The Energy Bus book