Have you ever wondered about the power behind personal branding? It's one of my favorite topics and one that we dive more into today!

Marina Byezhanova, the founder of Brand of a Leader, discusses the importance of personal branding and how to establish a personal brand. She emphasizes that personal branding is rooted in introspection and understanding oneself better. By developing a personal brand, individuals can increase opportunities and have more visibility. Marina also distinguishes between a personal brand and a professional brand, highlighting that a personal brand is an expression of who a person is, while a professional brand focuses on what they do. She advises starting the personal branding process with introspection and self-awareness, and recommends choosing one platform to establish a presence before expanding to others. Marina provides insights on creating thought leadership content on LinkedIn and the importance of humanizing one's brand. She suggests outsourcing content creation when it becomes unsustainable for individuals to maintain consistency.

Takeaways

• Personal branding is a process rooted in introspection and understanding oneself better.
• A personal brand is an expression of who a person is, while a professional brand focuses on what they do.
• Start the personal branding process with introspection and self-awareness.
• Choose one platform to establish a presence before expanding to others.
• Create thought leadership content on LinkedIn and humanize your brand.
• Consider outsourcing content creation when it becomes unsustainable to maintain consistency.

More on Brand of a Leader HERE and you can connect with Marina on LinkedIn HERE

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ABOUT THE HOST:

Former Executive Search Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! After 15 years of working in Corporate, I knew that I was no longer serving my purpose. There was this tiny voice inside of me saying "you were made for more" and I couldn't ignore it any longer. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder.

This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.

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