On this episode, we have Jessica Rubino and Douglas Brown from New Hope Network. Jessica serves as the Vice President of Content and Douglas serves as a Senior Retail Reporter & Analyst.

New Hope Network’s purpose is to cultivate a prosperous high-integrity CPG and retail ecosystem that creates health, joy, and justice for all people while regenerating the planet. New Hope Network is at the forefront of the natural, organic, and conscious products industry. With solutions for the complete supply chain, including manufacturers, retailers, distributors, service providers, ingredient suppliers, media, and investors, New Hope Network offers a robust portfolio of content, events, data, research, and consultative services.

Most of you listening probably know New Hope best for their seminal, annual event, Natural Products Expo West, which Kyle and I broke down on Episode 66.

In this episode, we are talking all things Newtopia Now, which is New Hope’s newest event designed for buyers to discover their next best-selling conscious products through facilitated connections, deepened relationships, and actionable and inspiring content.

The unique floorplan at Newtopia Now is built around 4 neighborhoods, with one being ‘Regenerate’ showcasing brands building more regenerative supply chains and overall business models.

We get a special sneak peek preview into the event overall, what retailers and regenerative brands can expect when attending Newtopia Now, and I ask both Jessica and Douglas for their thoughts on the hottest topics in the world of regenerative CPG. Because I know y’all are tired of just hearing Kyle and I talk about them…

This was a super fun episode, and I’m looking forward to seeing many of you at Newtopia Now in August.

Episode Highlights:

💫 Introducing, Newtopia Now!

🤝 New experiences for brands & buyers

🚶 Strolling the neighborhoods and shopping the market

🍝 Creating new and deeper connections at curated dine arounds

💭 Translating customer feedback into product development

⚡ The exciting early potential of the regen movement

🤔 How almost all regen claims are 3rd-party validated

🔮 What will regen CPG claims look like in the future?

💪 Is nutrient density the silver bullet for regen demand?

🎯 Embracing empathy, interconnectedness, and deeper connection

Links:

New Hope Network

Newtopia Now

The Natural List

Natural Products Expo West

Marketing regenerative: How three ROC brands sell agriculture

Black Cat Organic Farm

The Wolf’s Tailor

Colorado Grain Chain

Pastaficio

Moxie Bread Co

Mad Agriculture

Nutrient Density Alliance

Patagonia Provisions

SIMPLi

Alec’s Ice Cream

GoodSAM Foods

Lundberg Family Farms

Ancient Nutrition

Dr. Bronner’s

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