On this episode, we have Jacob Muise who is a Co-Founder and the CEO of Maui Nui Venison.

Maui Nui Venison is supporting regenerative agriculture with its lineup of venison products made from wild-harvesting the invasive Axis deer population on the island of Maui.

Maui Nui Venison is the most nutrient-rich, and protein-dense red meat on the planet. Their stress-free, wild-harvesting methods ethically and responsibly manage the invasive Axis deer population of Maui in an effort to restore ecological balance to the island.

In this episode, we learn how Jake went from surfing the frosty waters off of Nova Scotia to the warm waters of Hawaii, the ecological imperative for managing the Axis deer population in Hawaii, and how Jake turned his obsession for Axis deer into the powerhouse brand that Maui Nui is today.

Now look, this is a little ‘outside of the box’ application of the term regenerative agriculture, and that may not fly for some of you purists out there. But guess what, we don’t really care. Because Maui Nui’s outcomes in terms of ecological benefit, human nutrition, and community benefit are unquestionably regenerative. And this is the first of two episodes in a row where we feature a brand with a nuanced take on regen somewhat outside of the norm.

And the word on the street is there are multiple top-secret reveals buried deep in this episode, so I think you’ll want to listen until the very end.

Episode Highlights:

🛶 How Axis Deer came to Hawaii

🏄 Jake’s journey from Nova Scotia to Maui

🦌 Why Axis Deer populations increase so rapidly

🍖 Turning a removal project into a meat business

🤯 Their unique, stress-free, night-time harvesting process

⚙️ Building USDA-approved processing for Axis Deer

😮 Ecological and economic imperatives for eating Axis Deer

🎯 Accidentally creating the ‘perfect meat triangle’

🔥 Why taste and quality Always. Comes. First.

💥 Their upcoming broth collab with Kettle & Fire

Links:

Maui Nui Venison

Hawaiʻiʻs Axis Deer - From invasive species to food source

Peter Attia

Tim Ferriss

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