In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country. She also highlights the importance of building and maintaining strong relationships with both buyers and customers. Don't miss her updates on upcoming product launches and more!

TUNE IN FOR TOPICS LIKE:

0:29 Lucy’s background and One Trick Pony’s origin story

4:01 Getting a peanut butter company off the ground

5:53 First steps into ecommerce & selecting flavor SKU’s

11:09 Building strong local buzz

14:11 Retailer expansion strategies for One Trick Pony

19:16 A fun milestone in the brand building journey so far

21:22 Tools Lucy would recommend to emerging brands

23:03 Leaning in to unscalable but meaningful tactics

25:25 Upcoming launches and changes in store for One Trick Pony

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Lucy's episode:

• #5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

• #7: From Local Markets to a National Spotlight | Steven Vigilante, OLIPOP

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.