A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.

Key Points:

• Keep it Short and Simple (2:38)
• Use Audio and Video (3:56)
• Privacy: This is not a trend! (5:40)
• Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)
• Influencers (10:37)
• Personalization (12:21)
• Exclusivity (14:06)
• Accessibility (16:47)
• Bonus: Consistency (18:50)

Also mentioned:

• Nail your messaging: janicefogarty.com/dont-waste-your-breath-get-your-best-message-across
• shows.acast.com/connections-coffee-confidence/episodes/avoid-this-scuzzy-email-email-practise
• shows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-content
• Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategy

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