Why we need to stay away from highly processed pet kibble!

In This Podcast: Jaron Lukas, CEO and founder of Yum Woof, a brand specializing in air-dried dog food, discusses his journey from tech to pet nutrition, driven by personal experiences with food allergies. He emphasizes the importance of avoiding dry kibble, highlighting the benefits of more natural dog food options for canine health and longevity. Jaron also delves into insights from his book The Canine Cocomega Effect, which explores the synergistic benefits of combining coconut oil and omega-3s in dog diets.

Our Guest: Jaron Lukas is the CEO and founder of Yum Woof, the air dried dog food brand. He is also the author of the canine cocoa mega effect that explores 162 studies on which fats are linked to a longer lifespan in dogs.

Previously, Jaron founded the VC backed fintech startup Coin Center, which he sold in 2016. He also started his career in investment banking at J. P. Morgan and graduated from Rice University on the president's honor roll. Besides dog nutrition, he's passionate about history, biochemistry, and daily meditation.

Jaron's Book: The Canine Cocomega Effect

Jaron's Book Recommendation: Dune by Frank Herbert

Visit www.UrbanFarm.org/YumWoof for the show notes and links on this episode!

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