In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns. Plus Fareway isn’t afraid to have a little fun on social media! Tune in to hear how Fareway is generating excitement for new store openings and fostering community engagement through social media.

TUNE IN FOR TOPICS LIKE:

1:15 Hannah’s career journey & landing the role at Fareway

2:11 A day in the life of a social media manager

3:33 Store specific marketing vs. overall brand marketing

6:23 Integrating influencers into your marketing strategy

9:09 The different types of influencers Fareway works with

12:15 Misconceptions in the influencer marketing space

15:35 Strategies for marketing store expansions

19:20 Marketing trends Hannah’s excited about for 2024

21:47 What’s up next for Fareway

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Hannah’s episode:

#1: The Power of Everyday People in Influencer Marketing | Charise Flynn & Emily Steele, Co-Founders at Hummingbirds

#5: Staying Authentic while Scaling a CPG Brand | Nola Morris, Thelma’s Treats

Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!

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Ready to work with local influencers? Download our free guide!

Curious what type of influencer you should be working with? Take our quiz!

This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.