This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by the CEO of TAG Heuer, Julien Tornare. To start the show Julien recounts some of his work history starting with working with Raymon Weil and being an area sales manager for the European market. Ariel asks about the European market at the time compared to other markets in the 90s, and how the fundamental process of building a watch has changed over the years as well. They talk about the TAG’s resilience and growth as a brand, and where Julien draws inspiration from when planning his vision for the brand's future. Ariel has Julien talk about some of the lessons he learned working at Zenith, where he sees the potential for growth in the smartwatch sector, and what he wants his impact on TAG Heuer to be. Join in on the conversation with Julien Tornare on this week’s episode of the Superlative Podcast, brought to you by aBlogtoWatch.com.

To stay updated with Julien and TAG Heuer:

- Website - https://www.tagheuer.com/

- Instagram - https://www.instagram.com/tagheuer/

https://www.instagram.com/julien.tornare/

Check out this episode’s advertiser’s - Bezel and Grenon’s of Newport:

- https://getbezel.com/

- https://www.grenons.com/

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