• A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"

  • Mar 5 2024
  • Duración: 50 m
  • Podcast

A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse" Por arte de portada

A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1
    With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you’re tooling up to face down the wastelands of the "Cookiepocalypse," consider this an essential port of call.

    Check out Jeff’s attribution certification programme here: https://provalytics.com/attribution-certification/

    #cookiecollapse #cookies #marketingstrategy #cookiecollapse #marketingdigital #adtech #attribution #entrepreneurship #datacollection #gamification #gamificationsuperpowers #podcast

    CHAPTERS
    0:00 Attribution
    7:30 How we got addicted to data
    10:20 The job of marketing
    17:50 Schrodinger’s Startup
    25:05 The cookie collapse
    32:20 A return to classic marketing
    34:30 Gamification in the new arena of marketing
    35:50 Macaroon or Maca-ruin?
    40:35 Final insights

    GAMIFICATION TO CHANGE THE WORLD
    Everyone loves to play. It’s part of human nature.
    At Drimify, play means pushing the limits of creativity and innovation.
    Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
    Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
    Take gamification superpowers into your own hands to level up your goals.
    #GamificationSuperpowers


    TRY THE DEMOS → https://drimify.com/en/apps/

    FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com


    OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
    Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
    Thanks for your support!

    See you soon on Drimify → https://drimify
    Más Menos
activate_primeday_promo_in_buybox_DT
Más Menos

Lo que los oyentes dicen sobre A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles