• A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)

  • Jan 29 2024
  • Duración: 27 m
  • Podcast

A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic) Por arte de portada

A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Send us a Text Message.

    Barb Bertsch from Authentic sits down with Josh Becerra in episode 56 of How I Work. Barb is a Fractional CMO with over 20 years of experience in the marketing industry. She emphasizes the value of collaboration and learning from other marketing professionals. At the core, she highlights the holistic nature of marketing and it's role in driving revenue.

    Barb discusses the foundational elements of marketing, including the customer journey and the use of AI. She also provides guidance for businesses considering hiring a fractional CMO, highlighting the need for marketing leadership and a sharing her approach for an initial assessment of marketing needs. Some key takeaways:

    • Focus on the customer journey and provide value at every stage.
    • Look at marketing holistically; it touches every part of an organization
    • When hiring a fractional CMO, look for marketing leadership and industry expertise.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

    Más Menos
activate_primeday_promo_in_buybox_DT
Liderazgo Marketing Economía
Más Menos

Lo que los oyentes dicen sobre A Fractional CMO's Guide to Business Growth: EP56 W/ Barb Bertsch (Authentic)

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles