Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and more happiness-producing) than other models.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for both coach and client, but the the choice to be a luxury or a utility will inform the rest of your strategy, so it's worth a careful look.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay, shared with me by my coach, Liz.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mostly using the launch-based marketing and sales model. After she listened to episode 19, she offered to come on the show to talk about the high highs and low lows she's experienced as a launch-based coach. I'm grateful Kristen would share her story in such an honest and vulnerable way.

Kristen serves network marketers, but I think new coaches would be wise to check out her work: https://kristenboss.com

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience, I've been surprised at how consistently she publishes her newsletter and podcast. People like her (me) are not supposed to be as reliable as she is. But she shows up like clockwork. I asked her to come on the show to talk about how she does it.

My key takeaways were:
1. Why Paula won't take on a project unless it's a "full-bodied yes".
2. How her personal mission keeps her motivated.
3. How my own lack of consistency probably stems from #1 and #2.

Connect with Paula:
I'm Busy Being Awesome (website and podcast)

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may not know that between 2009 and 2012 I ran a membership with a partner that had as many as 1,700 members. About seven years ago I recorded a retrospective of the whole experience. Today I listened to it and, although I don't agree with everything I said in 2017, there's a lot of gold in it. Today I thought I'd share it with you.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.

Two weeks ago I went to Tennessee to speak at an event hosted by my friend, Edie Wadsworth. This week, Kate (my wife) taught some classes at a church camp for young women. We both loved our experience, and it reminded me of one of my most important lessons from over ten years in the world of coaching: there's no substitute for being in the same room as the people you want to serve.

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.