In this episode of The Growth Lab podcast, Matt discusses how a simple Google Doc generated 11 sales opportunities in two months.

The Google Doc method is a well-packaged sales letter that includes a subtle hook, future pacing, case studies, social proof, problem and solution explanations, an FAQ section, and a call to action.

Find out how to use the Google Doc method for your prospecting.

Key takeaways

* The Google Doc method is a simple and effective for generating sales opportunities.

* The method involves asking for permission to send a Google Doc through a short and casual message.

* The Google Doc should include a subtle hook, future pacing, case studies, social proof, problem explanation, solution explanation, more social proof, recap, FAQ section, and a call to action.

* It is important to test different messaging sequences and update the Google Doc based on feedback.

* Although the method may not work for all target markets, it is worth trying as a tool for identifying new business opportunities.

Timestamp

[00:00] Introduction to the Google Doc Method

[03:21] Crafting an Effective Google Doc

[03:45] Testing and Refining the Method

[04:09] Considerations for Using the Method

Resources

* Access the LinkedIn script here.

* Access The Growth Lab Google Doc here.

* Access the tracking sheet here.

* Read The Growth Lab Newsletter’s post about the Google Doc Method here.

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