A Third Eye View of Emerging Markets  Por  arte de portada

A Third Eye View of Emerging Markets

De: Tassos Stassopoulos
  • Resumen

  • Emerging Markets are fast-changing and full of hope. With accelerating speed of change, predicting and understanding upcoming trends require a deep understanding of people and their cultures. Tassos Stassopoulos visits the homes of consumers in EMs to understand their beliefs, values and aspirations. In this series he shares his insights. Learn more at https://trinetra-im.com
    © 2022 Trinetra Investment Management
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Episodios
  • Growing environmental awareness in EM and other trends to watch
    Dec 15 2023

    Emerging Market are changing fast, but while some topics and challenges might be shared with the developed world, the solutions are often starkly different. In this podcast Mike Ivatt discusses with Tassos Stassopoulos the growing importance of environmental awareness in Emerging Markets, and why EMs might be better placed to find the answers to environmental challenges. They also discuss the trends to watch in the years ahead, and where the Trinetra team will be heading for their next Immersions research visits.

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    22 m
  • Gita Ghate: India's consumers are changing
    Oct 18 2022

    India’s consumer patterns are shifting faster than ever, accelerated by a changing post-Covid mindset. To ensure these trends and cultural behaviours are fully understood, our team is heading back to India in December 2022 for an ethnographic research study.

    In this podcast Tassos Stassopoulos and Gita Ghate, Managing Director of ethnographic research firm Third Eye discuss the changing mindset of Indian consumers and possible areas for the study.

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    11 m
  • Why ethnography is more important than ever
    Sep 8 2022

    Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.

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    12 m

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