• A new era in advertising: The mission of Open Chair

  • Jul 8 2024
  • Duración: 36 m
  • Podcast

A new era in advertising: The mission of Open Chair Por arte de portada

A new era in advertising: The mission of Open Chair

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  • Are the days of advertising being an Old Boys' Club really in the past? Today, there are plenty of women in Adland, but are they staying? And has the glass ceiling disappeared, or has it just become harder to see?

    In this episode, the leaders of the Open Chair movement share how they believe it can help make the advertising industry better.

    Open Chair exists for two main reasons:
    1. To inspire and uplift women in advertising and marketing, ensuring that they stay and take up senior roles.
    2. To help make the industry safer for ALL our people.

    The women at Open Chair recently launched #OnMyWatch - a code of conduct that aims to tackle the problems we still face, that are rarely spoken about.

    Join the conversation with Independent Creative Leader Suhana Gordhan, Nkgabiseng Motau, CCO of Think Creative; Melina McDonald, Executive Producer at Darling Films and guest host and Chairperson of the Creative Circle, Carl Willoughby.

    00:00 Introduction: Gender Disparities in the Industry
    01:01 The State of Women in Advertising
    01:42 Personal Experiences and Challenges
    07:51 The Role of Open Chair
    12:25 Code of Conduct: A Movement for Change
    19:28 Support and Future Vision
    35:45 Conclusion and Call to Action

    Get in touch with Open Chair via thewomen@openchair.tv

    Connect on social media:

    Instagram: openchair_
    Facebook: Open Chair
    LinkedIn: https://www.linkedin.com/company/openchairsouthafrica/ Follow on LinkedIn · Creative Circle website · Kagiso Media Radio
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