• ABM Readiness: Eric Gruber and Tracy Wehringer Show How to Assess Your Content for ABM

  • Dec 14 2023
  • Duración: 52 m
  • Podcast

ABM Readiness: Eric Gruber and Tracy Wehringer Show How to Assess Your Content for ABM Por arte de portada

ABM Readiness: Eric Gruber and Tracy Wehringer Show How to Assess Your Content for ABM

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  • Resumen

  • Most content does not support ABM nor sales and it's because most teams are skipping a very important step that must be done before you even assess your content to see what's missing. On this ABM Done Right Podcast, Tracy Wehringer (CEO and CMO at Moonshot Strategy) and Eric Gruber (CEO of Personal ABM) share the steps that teams should take when doing an ABM content assessment -- and what they should be looking for. They also discuss the content that's needed for accounts that get stuck in the pipeline, for GTM teams that struggle to go upmarket, and for those accounts that continue to choose legacy platforms over you.

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