Sales shouldn't be as hard as rocket science. It is meant to be as easy as ABC.

Today we are here to make it easy for you. The secret sauce lies in trying to figure out what problem you solve. You need to figure out what your customers are trying to do. For instance, you can ask them what they are trying to achieve. Figure out how you help them achieve that at a very fine point.

Everything that you don't do, that's a chance to collaborate with somebody. It's not a chance for you to grow a bloated business or learn 10 trillion skills and be just everywhere. You don't want to have 80 different customer avatars, and you're discovering all the various problems that exist that you can possibly solve. Have one customer avatar, one channel, and one thing that you do exceptionally well.

Listen to this episode and learn more.

Key Talking Points of the Episode

[00:11] Corey's series of misfortunate events

[13:34] Discovering and understanding your customers

Magical Quotes from the Episode:

"Instead of trying to figure out what problem you solve. You figure out what your customers are trying to do."-Callye.

"While you're trying to figure out a problem that you solve. At the same time, you're probably going to figure out what problems you don't want to solve."-Corey.

"As long as you have the ego to say, I'm going to be the best at this thing that I'm the worst at. You are missing the opportunity to partner with somebody that could take your life to 10. Next level, you will fill in the gaps for them."-Callye

"Don't do the things that you hate."- Callye

"If you focus on the things, you're not good at, you're wasting time and missing opportunities and losing. You're costing yourself money is what you do."- Corey

Relevant Links:

Objection Crusher Cheat Sheet

 https://www.coreythesalesceo.com/occsheet    

 https://www.coreythesalesceo.com/ocbookingpage

 Please join my free Facebook group

 https://www.facebook.com/groups/saleslegends/

Follow me at:

 https://www.instagram.com/coreyberrier/

 www.linkedin.com/in/coreysalescoach 

Follow Callye Keen at:

https://www.instagram.com/callyekeen/ 

https://www.linkedin.com/in/callyekeen/