American activist and author Ashton Applewhite tackles the issue of ageism in this «It's not that simple» interview. With an assertive approach, Applewhite shatters myths about ageing and combats ageism.

The activist stresses that ageing is a natural and inevitable process and that we should look at it with a more positive outlook, because «people with positive feelings about ageing live longer».

The author of «This Chair Rocks» explains that ageism manifests itself acutely in the workplace, where both younger and older generations face marked prejudices.

Applewhite points out that ageism is also a gender issue, as women are judged more harshly in the workplace. From being seen as "too sexy" at the start of their careers to being considered "no longer attractive" as they age, discrimination against women is a constant.

To combat this form of discrimination, Ashton Applewhite suggests a simple but powerful solution: «make an older or younger friend». For the activist.

By calling for a cultural change about age, Applewhite continues her fight for a world without discrimination, challenging concepts and encouraging a new vision of ageing.

More on the topic

«Yo, Is This Ageist?» blog

Ashton Applewhite, «Addressing Ageism: Building a Better World for All Ages»

«We Can Do Hard Things: Pro-Aging: Why the Best is Yet to Come», with Ashton Applewhite

«Magnificent Midlife - How to end ageism», with Ashton Applewhite

Presentation on ageism for the United Nations

Interview with Brené Brown

Ted Talk

«This Chair Rocks» official website