OMG! When is Black Friday, Cyber Monday? | Episode 7 | ASOM Pod

Join the ASOM pod community at https://www.creatorscombine.com/ - Mastermind with likeminded business operators.

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride), the team dives deep into the intricacies of planning for Black Friday and Cyber Monday in a year where you have 1 whole week LESS to sell.

They share personal experiences, mistakes, and strategies involving inventory management, email segmentation, and leveraging user-generated content (UGC).

Hear perspectives from John, Amir, Jimmy, and Bryan as they discuss the impact of consumer behavior, holiday sales trends, and effective marketing tactics.

This episode aims to prepare brands for the challenges of a compressed holiday sales period. Tune in for insightful discussions and valuable takeaways to help you master Black Friday and Cyber Monday!

If you enjoyed the episode, please subscribe, share and comment to let us know you loved it!

00:00 Luxury Ride and Lunch Experience

00:12 Intro: Welcome to the ASOM Pod

00:37 Meet the Hosts

01:58 Black Friday and Cyber Monday Discussion

03:37 Changing Trends in Black Friday Sales

05:21 Challenges and Strategies for Black Friday

09:21 Retail and Distribution Insights

11:50 Creative Black Friday Promotions

26:53 War Stories and Lessons Learned

29:12 Exclusive Designs and Limited Time Offers

29:44 Marketing Strategies for Black Friday

30:28 Inventory Management Challenges

33:31 Nightmares and Mistakes in E-commerce

35:10 Planning and Predictions for Black Friday

39:00 The Impact of Inflation and Consumer Behavior

47:39 Final Thoughts and Takeaways

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/jkimsendlane/

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

YouTube: https://www.youtube.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

#asompod #ecommercepodcast #blackfriday2024 #cybermonday2024

#eventmarketing #holidaymarketing #dtc #ecommerce #ecommercetips #ecommercebusiness #ecommercesales #ecompodcast #businesspodcast

Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com

Join the ASOM pod community at https://www.creatorscombine.com/ - Mastermind with likeminded business operators.

In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)dive into the importance of attending industry events.

We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation.

- Live event experiences

- How to set goals for live events

- Best practices for maximizing live events

- How to approach others at events

- Andriod vs iphone

Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward.

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

00:00 Introduction and Banter

00:30 Welcome to the ASOM Pod

01:02 Meet the Hosts

02:38 Discussing the Value of Events

03:27 Bryan's Perspective on Events

05:12 John's Experience and Goals

07:30 Amir's Insights and Community Building

10:05 The Importance of Relationships

13:17 Setting Goals for Events

18:47 Shifting Mindsets: From Product to People

19:38 Key Takeaways from the Even

t20:18 Building Relationships and Vendor Management

20:45 Innovative Referral Strategies

22:35 Personalization to Reduce Churn

24:33 Insights from Subscription DTC Brands

25:40 Favorite Moments from the Event

30:08 Event Hacks and Maximizing Takeaways

33:24 The Power of Community

Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today!

Join the ASOM pod community at https://www.creatorscombine.com/ - Mastermind with likeminded business operators.

Welcome to ASOM Pod, your go-to eCommerce podcast! In this episode, we dive deep into overcoming the seasonal slump with creative business growth tips. Whether you’re in retail eCommerce or running an online business, this podcast offers invaluable insights to tackle the slow summer months.

In this episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride) share a wealth of strategies to navigate the summer lull in business while balancing personal pursuits.

Looking to boost your SaaS outreach? Interested in direct-to-consumer strategies? We cover it all in this episode of ASOM Pod, the ultimate eCommerce and business podcast. Don’t miss out on expert advice to navigate the challenges and seize opportunities in your industry.

Tune in now and discover actionable tips to revitalize your business this summer. Subscribe to ASOM Pod for more episodes on eCommerce, retail, and business growth strategies.

Please like, subscribe and share! It helps us know you’re enjoying the show!

00:00 Introduction and Banter

00:14 Welcome to the ASOM Pod

02:44 Summer Lull in Business

03:44 Fireworks and Fun

04:46 Dealing with Seasonality

10:14 Agency Life and Enterprise Deals

18:49 Sales Strategies and Cold Outreach

31:48 Understanding Demand Generation

32:21 Navigating Contract Challenges

32:58 Hot Tips for Sales Success

35:07 Combating Summer Lulls in Business

40:32 Creating Engaging Events

51:37 Summer Plans and Personal Hobbies

53:41 Leveraging Work-Life Integration

01:00:14 Conclusion and Teasers for Next Episode

Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/jkimsendlane/

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

YouTube: https://www.youtube.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

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#ASOMPod #ecommercepodcast #podcast #Beatingtheseasonalslump #Creative_Tips_for_Business_Growth