Episodios

  • How AI Intesects with Customer Experience

    How AI Intesects with Customer Experience
    Jul 10 2024
    Episode Notes: On this episode of “Salesforce Simplified,” we speak with Nick Glimsdahl, who is a Senior Account Executive at VDS, a company that specializes in improving contact center operations through a strategic, personalized, and consultative approach. He's also the host of his own podcast, Press 1 For Nick, and is a featured contributor for ICMI, a company that works with contact centers to accomplish desired outcomes and prepare them for the future. Nick’s Links: Nick on LinkedIn: https://tinyurl.com/25teykjr VDS: https://www.govds.com/ ICMI: https://www.icmi.com/ Press 1 For Nick Podcast: https://press1fornick.com/
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    24 m
  • Crunching Numbers: The ROI of Salesforce Adoption

    Crunching Numbers: The ROI of Salesforce Adoption
    Jun 12 2024
    Episode Notes and Resources: On this episode of Salesforce Simplified, we’re talking about Salesforce ROI with Josh Eich, formerly with Salesforce in an Enterprise Sales role, and currently Senior VP and Head of Enterprise Sales at Ironclad. Josh Eich on LinkedIn: https://tinyurl.com/4e3bcjwp Ironclad: https://tinyurl.com/56uk6f8p
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    27 m
  • Highlights from the Salesforce Summer '24 Release

    Highlights from the Salesforce Summer '24 Release
    May 15 2024
    Episode Notes/Resources: In this episode of Ad Victoriam's Salesforce Simplified we’re talking with Salesforce Ben’s Technical Content Director Christine Marshall about some of her favorite new features inside Salesforce’s Summer ‘24 Release. In addition to her Salesforce Ben duties, Christine is an 11x Salesforce-Certified Evangelist, a Salesforce Admin Group leader, and has been named - several times - as a Salesforce MVP. Christine Marshall on LinkedIn: https://bit.ly/3UI8jjK Salesforce Ben: 
 https://www.salesforceben.com/
 Bristol Salesforce Admin User Group: http://bit.ly/3NZi62W Salesforce Summer ‘24 Release Notes: https://tinyurl.com/2cur2x8x Christine's Salesforce Ben Article - 15 Hottest Salesforce Summer ’24 Features For Admins: https://tinyurl.com/ywz9zfum
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    12 m
  • AdVic Turns 10: A Conversation with our Top Dawgs

    AdVic Turns 10: A Conversation with our Top Dawgs
    Apr 10 2024
    Episode Notes and Resources: The topic on the episode of the Ad Victoriam “Salesforce Simplified” podcast is, well… Ad Victoriam Solutions! We’re celebrating our 10th anniversary in 2024, so we thought you might like to learn a little bit more about us: our roots, our culture, and more about the Salesforce world… so we’ve invited AdVic® CEO Jeff Jones and President Brian Mize to fill in those holes for us. Jeff Jones on LinkedIn: http://tinyurl.com/2ua63daf Brian Mize on LinkedIn: https://tinyurl.com/4uyzpd24 More About Ad Victoriam Solutions: https://tinyurl.com/42z4xanv
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    26 m
  • Salesforce Ben's Lucy Mazalon Talks Account Engagement (Pardot) vs. Marketing Cloud

    Salesforce Ben's Lucy Mazalon Talks Account Engagement (Pardot) vs. Marketing Cloud
    Mar 13 2024
    Episode Notes/Resources: In this episode of Ad Victoriam's Salesforce Simplified, we’re talking with Salesforce Ben’s Operations Director, Lucy Mazalon, about the differences between Salesforce’s Account Engagement (Pardot) and Marketing Cloud. The reason we’ve called on Lucy for this topic is that she is an 11x certified Marketing Champion and the founder of The DRIP, Salesforce Ben’s sister blog for marketing professionals. Lucy Mazalon on LinkedIn: http://tinyurl.com/45ca9j9k Salesforce Ben: 
https://www.salesforceben.com/
 The DRIP on LinkedIn: http://tinyurl.com/3zdavd3a Subscribe to The DRIP Newsletter: http://tinyurl.com/bdhkvtf7
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    22 m
  • You Build It and They Come Doesn't Work with CRM Adoption

    You Build It and They Come Doesn't Work with CRM Adoption
    Feb 14 2024
    Episode Notes and Resources: In this episode of Salesforce Simplified, we’re talking with Michael Hudlow, a leader in business transformation and corporate innovation - and an expert on the topic of CRMs - about common, but not always obvious, reasons people don't use and adopt CRMs, including Salesforce CRM. Michael is also the author of the books, “How Not To F*ck Up A CRM System: Learning From Others Mistakes” and “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI.” Michael Hudlow on LinkedIn: https://www.linkedin.com/in/mmhudlow/ Michael Hudlow’s Website: https://www.bitxiacrm.com/ Michael M. Hudlow’s Books: “How Not To F*ck Up A CRM System: Learning From Others Mistakes”: https://a.co/d/hkbJZRw “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI”: http://tinyurl.com/mr2depya
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    29 m
  • Highlights from the Salesforce Spring '24 Release

    Highlights from the Salesforce Spring '24 Release
    Jan 18 2024
    Episode Notes/Resources: In this episode of Salesforce Simplified we’re talking with Salesforce Ben’s Courses & Community Director Christine Marshall about some of her favorite new features inside Salesforce’s Spring ‘24 Release. In addition to her Salesforce Ben duties, Christine is an 11x Salesforce-Certified Evangelist, who also serves as a Salesforce Admin Group leader and has been named - several times - as a Salesforce MVP. Christine Marshall on LinkedIn: https://bit.ly/3UI8jjK Salesforce Ben: https://www.salesforceben.com/ Bristol Salesforce Admin User Group: http://bit.ly/3NZi62W Salesforce Spring ‘24 Release Notes: https://bit.ly/48JPGDg
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    12 m
  • The Role AI & GPT Play in Today's B2B Marketing

    The Role AI & GPT Play in Today's B2B Marketing
    Dec 6 2023
    Episode Notes & Resources: On this episode we’re welcoming back to the Salesforce Simplified podcast Vende Digital CEO & Chief Strategist Paul Slack to talk about the relationship between AI and marketing, what we saw and worked in 2023 (and what did not work), and what marketers should be thinking about as we jump into 2024 and beyond. Paul Slack on LinkedIn: https://www.linkedin.com/in/paulslack/ Vende Digital:  https://vendedigital.com/ Paul’s Book: “Social Rules!”: https://amzn.to/3ct2T8s Paul’s AI Resources: AI-Enabled CMO: https://page.vendedigital.com/asset/the-ai-enabled-cmos-playbook AI Toolkit for B2B Marketers: https://page.vendedigital.com/asset/ai-for-b2b-marketers-guide Prompt Engineering Guide: https://page.vendedigital.com/asset/ai-prompt-engineering-for-b2b-marketing Demand Gen Jammers Group: https://www.linkedin.com/groups/14025860/ AdVic Resource: Free No-Form eBook: Exploring Salesforce’s GPT-Powered AI Tools: https://bit.ly/45TZbPa
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    41 m