Episodios

  • Why I create content and why it matters

    Why I create content and why it matters
    Mar 19 2024
    15 m
  • Stop doing everything poorly

    Stop doing everything poorly
    Mar 19 2024
    22 m
  • Stop asking people to like and subscribe

    Stop asking people to like and subscribe
    Mar 10 2024
    18 m
  • A sure fire way to lose subscribers (and clients)

    A sure fire way to lose subscribers (and clients)
    Feb 5 2024
    Don't do this if you want more clients. I make this mistake all the time. It makes my life more difficult as a copywriter or marketer.

    The biggest takeaway is that "monthly regular, better than weekly irregular." When it comes to prospect communications, regular is better.

    Listen carefully if you use podcasting or periodic content to build your client list. My last episode was in December for one of my channels; now it is February.

    I wasn't slacking. I had billable client work, published in other channels, and been engaged elsewhere. Fortunately, I have so many channels, but I could see the drop in analytics.

    This is for freelance copywriters or marketers who feel overwhelmed by content creation. Remember, you aren't in the content business. You are in the business of marketing copywriting services.

    Want to improve your ability to write copy that sells? Want to learn the business of copywriting? Join us at https://www.adbriefing.co.uk/newsletter/

    #PublishPodcast #VideoLogging #SocialMedia #SocialMarketing #VideoMarketing
    Más Menos
    20 m
  • Content Creation Best Practices You Will Ignore

    Content Creation Best Practices You Will Ignore
    Jan 14 2024
    Publish, promote, promote some more: The truth about content creation. The content treadmill is real. Let's answer the question of how content marketing can generate leads.

    Everyone's scrambling for trends in the content creation gold rush. They seek the next big algorithm hack. But amidst the noise, a question whispers: What content helps create new customers?

    I'm not about about chasing clickbait or fleeting virality. You know something isn't right about content creation "best practices," the gurus proclaim.

    There is an attraction to being popular, but I'm more interested in you being profitable. As a content marketing agency, my team tests what works and what doesn't.

    Results come from hard work and by design. There is no shortcut to content that transcends trends. Yet there is a proven approach to speaking directly to prospects' desires.

    Join me as I delve into timeless principles of effective communication. I'll focus on content marketing strategy rather than trying to nail the latest trend. It starts with evergreen content.

    If you'd like to go into more depth, we can explore the art of storytelling that captivates. Learn how to craft writing that resonates with your audience. Join us at https://www.adbriefing.co.uk/newsletter/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore

    Forget the fads and algorithms. I celebrate the slow burn of evergreen content. Write the kind of content you can measure, optimize, and improve for lead generation. A lead can tell you what works.

    If you'd like me to look at your back catalog, many best practices increase conversion rates. Ask your specific questions here, https://www.adbriefing.co.uk/contact/?utm_source=006-l0427a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=content-creation-best-practices-you-ignore

    As a copywriter, I want you to build your legacy on substance, not hype. Learn quiet perseverance that is amplified with foundational direct response principles.

    Every freelance copywriter, marketer, or business owner has a story to share. This podcast is your sanctuary from the content chaos. I'm here to help you share that story with clients who will pay, stay, and refer.

    Here, we find solace in the power of genuine connection. A place to build business relationships through words that sell. I'm looking forward to your comments below.

    #ContentCreation #ContentDevelopment #ContentMarketing #LeadGeneration
    Más Menos
    21 m
  • A $20k a Month Podcast, Is It Possible?

    A $20k a Month Podcast, Is It Possible?
    Jan 11 2024
    Do you have a high-traffic website but no revenue to show for it? That's typical for podcasts, YouTube channels, and content websites.

    You must do something different to earn $20,000 a year or more. That's what this episode is about. How to add additional streams of income to any periodic audio or video podcast.

    The office is so busy lately that I cannot get through a podcast without an inbound call. That's a great place to be. But not the kind of distraction I need.

    Start with understanding current earnings. Use a measure called CPM. This is "cost per mille" or "cost per thousand." The number doesn't matter; improve it each month.

    But advertising alone won't get you to $20,000 a month. That's where so many podcasters, influencers, and publishers make a huge mistake. As a copywriter or marketer, you can help.

    Want to grow your freelance copywriting business? This is only one example of the hundreds of ways smart copywriters grow their bottom line. Join us for more ideas at https://www.adbriefing.co.uk/newsletter/?utm_source=007-k0225a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=is-20k-month-podcast-possible

    #MonetizePodcast #Podcasting #PodcastMagic #LeadGeneration
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    16 m
  • Stop writing content! Get clients instead

    Stop writing content! Get clients instead
    Jan 4 2024
    If content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.

    Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.

    Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.

    Writing for clients rather than clicks is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid.

    Are you a copywriter or marketer who wants more clients? Get client attracting insights, join us at https://www.adbriefing.co.uk/newsletter/

    Do you want more sales and grow your opportunity? It starts by becoming a recognized expert. Learn how here, https://www.jwhco.com/product/establish-instant-credibility/

    Justin Hitt is an expert in helping subject matter experts attract high-ticket assignments. With his help, clients have gained more than a billion dollars in growth in the last two decades.

    #CopywritingTips #ClientAttraction #RecognizedExpert #BuildAuthority #AuthorityMarketing #LeadGeneration
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    19 m
  • Triple Conversion Cleaning Up Content The Right Way

    Triple Conversion Cleaning Up Content The Right Way
    Dec 26 2023
    Stop wasting time chasing Google Search updates. Most websites can't convert traffic even if search engines send you traffic.

    Stop deleting content on a hunch chasing rankings. Instead, use a scientific approach that triples conversion.

    You're in the right place if you want double digital conversion rates and more cash flow from your business website.

    This approach looks at extracting best practices for lead and sales conversion. Then turns those best practices into better evergreen content.

    Evergreen content helps you draw consistent visitors and conversion. You'll have more predictable results for your business website.

    Unfortunately, many marketing managers choose to delete content rather than improve it. They look for quick wins without understanding how conversion rate optimization works.

    Copywriters and marketers can provide a valuable service in rewriting poor-performing content. This is value-added because you understand targeting.

    More importantly, as conversion rates increase, so can cash flow. Documenting best practices makes new content creation more predictable.

    I'm looking forward to your questions in the comments.

    Want more consistent cash flow in your freelance copywriting or small agency? Start with lessons on the business of copywriting. Join us at https://www.adbriefing.co.uk/newsletter/

    #SearchOptimziation #ConversionRate #ConversionOptimization #WebAnalytics #FreelanceCopywriting #ContentMarketing
    Más Menos
    17 m