• Resumen

  • Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

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Episodios
  • 'It's like a Republican volcano'; The power of an image & AAMI’s Olympic ad
    Jul 16 2024

    Russel Howcroft and Freddie Young discuss the defining photo of the Trump rally shooting and take a look at AAMI's Olympic ad offering.

    Freddie has a brief to convince Aussies to pay for (and seek out) Australian made content.

    See omnystudio.com/listener for privacy information.

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    46 m
  • 'Good luck with that Charli XCX'; Brat girl summer and hi-vis at the Olympics
    Jul 9 2024

    Russel Howcroft and Freddie Young talk about mass media advertising, the success of Charli XCX album Brat and un-pack the brief Freddie 'failed miserably'.

    Also joining Russ and Freddie is Ben Shepherd, CEO of Schwartz Media to discuss the 'dark cloud' lingering over Australian media, and how to fix it.

    You can find Ben's weekly newsletter 'Signal' here:

    https://www.linkedin.com/newsletters/signal-7100718144813498368/

    Follow Russ and Freddie, get in touch or ask us a question:

    INSTAGRAM - https://www.instagram.com/goodone.creative/

    See omnystudio.com/listener for privacy information.

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    42 m
  • Brand Biden, the Meta threat & a 'seriously good' tourism campaign
    Jul 2 2024

    Russel Howcroft and Freddie Young discuss the fallout of the Biden / Trump debate through an advertising lens, weigh up Meta's threat of an Australia news ban and look at the best (and worst) of tourism campaigns.

    Follow Russ and Freddie, get in touch or ask us a question:

    INSTAGRAM - https://www.instagram.com/goodone.creative/

    See omnystudio.com/listener for privacy information.

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    53 m

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