Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!

And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads.

In this episode, we discuss:

• Shifting the focus from targeting to better creatives
• Making the most of Facebook’s automation tools
• The importance of accurate data tracking and integration

Dive in:

[07:10] New advertisers have it easier now.

[12:33] Expensive marketing shifts focus, avoiding treating customers statically.

[15:40] Pixel code tracks website events for analysis.

[16:36] API sends more complete first-party data.

[21:58] Advanced machine learning AI automates streamlined campaigns.

[23:04] Advantage Plus Shopping encourages more creative control.

[24:30] Insider Tips from Jon!

Find the notes here: https://keepopt.com/207

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